We want everyone; irrespective of their background, their gender, or their age; to experience
golf as potentially the greatest social and healthy activity available to them.
To do that, we’ve had to catch up with the changes in the world.

This is a great advert that highlights how
much more important healthy, social,
outdoor activity is to married couples
as they approach retirement.

This sort of social commentary (and advertisers
who understand their market) clearly
demonstrates that past-times are
shared by couples. Less and less d
oes a husband or wife disappear.

 If you have a spouse who doesn’t play golf; they may have had a negative experience previously;
then let us introduce them to a world of healthy, outdoor, very social enjoyment.

We need to keep our current participants playing the game, and even make it possible for them to play more often.
We also need more golfers. So, two birds and one stone. If you have a partner who doesn’t play golf,
then send them to us, and let us introduce them to the best outdoor activity forever!