We started this series of articles by talking about how the world had changed, especially as it relates to gender.
Another major change is ‘parental responsibility’ and its huge impact on people’s time.

This is a fun advert but, again, it’s full
of social commentary.

What is most important to the identified
generational group is the empowerment of
their children.

What this generation knows is that nothing is more important
than doing things with their children.

Make golf with your family a special time together.

The world has evolved. Golf needs to be a game for everyone. Starting with partners, mothers, daughters, sisters,
we want to get more women into golf. How can you help?